FREE 90 — Build businesses disguised as entertainment

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02 / WHO WE ARE

We're IP architects building at the intersection of entertainment, sports, and commerce.

i.

WE ARCHITECT

From insight to format to franchise. We design what audiences come back to.

ii.

WE BUILD

Twenty years of shipping shows audiences came back to. We produce. We ship. We sustain.

iii.

WE OPERATE

We run the business behind the show. Distribution, commerce, IP, audience — owned and operated.

From blueprint to operation. One studio. One conversation.

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03 / FREE 90'S RECEIPTS

Two thousand five hundred episodes. That's how you learn what audiences come back to.

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EPISODES SHIPPED

0

YEARS IN PRODUCTION

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NETWORKS

0

EMMY & PEABODY HONORS

1

CULTURAL AI LAYER

SELECTED CREDITS

TOP CHEF

Lights Out with David Spade — LIGHTS OUT WITH DAVID SPADE

PROJECT RUNWAY

The Netflix Afterparty — THE NETFLIX AFTERPARTY

The Comedy Get Down — THE COMEDY GET DOWN

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04 / WHAT WE BUILD

Agencies make ads.

Networks made appointment viewing.

We build content businesses.

We build entertainment products audiences seek out. Then we turn those audiences into owned distribution, commerce, IP, and brand equity that compound long after the campaign cycle ends.

FOR BRANDS

Own the audience. Build an asset, not a campaign.

FOR TALENT

Your IP becomes a franchise. We architect it, build it, and run it.

FOR PLATFORMS

Formats with built-in audiences. Commerce baked in.

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05 / A NOTE FROM THE STUDIO

A show is an output.
A content strategy is an operating system.
We build both.

i.Linear TV is waning.

ii.YouTube has been the #1 watch time for years.

iii.Social media and short-form video set the cultural tempo now.

iv.Sports is the last appointment-viewing category.

v.AI is rewriting the production toolkit.

We learned how to build entertainment audiences seek out by making daily television.

Chelsea Lately, four nights a week, seven seasons. Lights Out. The Netflix Afterparty. The job was holding a fragmenting culture by the throat, every night. We got good at it.

Then the networks unbundled. The ad model fragmented. The whole industry restructured around someone else's algorithm.

And the smartest brands, talent, and platforms started asking the same question: how do we build something audiences actually come to us for?

Free 90 is the answer. We design entertainment that doubles as infrastructure for a business.

Sports leagues. Talent franchises. Brand verticals. AI-native formats. Live commerce.

If it merges entertainment and commerce — and it earns an audience — we build it.

That's the studio. We're open for it.

BRAD WOLLACK · TOM BRUNELLE · RICH BUHRMAN

Founding Partners, Free 90

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06 / THE CULTURAL AI LAYER

POWERED BY QLOO

The only studio that knows whether a show will work before it's made.

Qloo is the cultural intelligence platform trusted by American Express, Starbucks, and Michelin. Free 90 is the first studio with Qloo's intelligence built into our development process. Every brand, every talent, every format gets scored against actual audience data before development begins. When we say something will land, we can show you why.

Hollywood instinct. Plus the math.

AFFINITY SCOREv.2.6

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AFFINITY

85–89.9

GREAT FIT

90–94.9

EXCEPTIONAL

95.0+

NEAR-PERFECT

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07 / SELECT IP

Five properties in build.
Entertainment, sport, and commerce.

CODE

PROJECT

BRAND

001 ▸ BRAND

The next-gen comedy studio. Premium comedy delivered at scale.

002 ▸ NEWS

The first satirical news network anchored entirely by AI-generated characters.

003 ▸ LIVE

A live, shoppable competition format merging fashion, sport, and fandom.

004 ▸ LEAG

A new global sports-entertainment league. Developed with a major lifestyle brand.

005 ▸ PLTFRM

The social gaming content and commerce platform for women.

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08 / HOW THIS WORKS

Four ways to build
something you'll own.

i.

INCUBATE

Bring us a business problem. We architect the entertainment that solves it — and the audience strategy behind it. Greenfield to greenlit.

ii.

CO-CREATE

Bring us a brand. We design a show, league, or franchise around its DNA. Custom IP. Owned by you.

iii.

BUILD A SLATE

Bring us a strategy. We build a slate of properties across formats, platforms, and seasons. Compounding audience equity, not one-offs.

iv.

LICENSE & DISTRIBUTE

Bring us existing IP. We package, produce, and place it across streamers, FAST, YouTube, and social. You hold the asset. We scale it.

All four start the same way: emailus@free90media.com

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09 / THE STUDIO

Two decades making shows people came back to.
Now we build the business around them.

Brad Wollack

FOUNDER

Stand-up comedian. New York Times #1 bestselling co-author. Emmy-nominated writer. M.B.A. The only person in entertainment with all four. Helped build Chelsea Lately as both a producer and on-screen voice.

Tom Brunelle

FOUNDER

Showrunner. Writer. Format whisperer. Native Masshole. For twenty years, the architect behind unscripted and scripted formats that earn audiences before they earn awards — Chelsea Lately, Lights Out, The Comedy Get Down.

Rich Buhrman

HEAD OF PRODUCTION

Emmy. Peabody. The producer studios call when they want results without excuses. Built production operations at Magical Elves and Tremolo. Top Chef. Project Runway. Lights Out. Now runs the engine at Free 90.

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10 / THE SIZZLE REEL

Twenty years of stages.
Two minutes of proof.

THE ARCHIVETHE REEL + SELECTED FRAMES / 2005—2025

▸ CLICK TO PLAYREELTWO MINUTES OF PROOF

001LIGHTS OUT WITH DAVID SPADE — PREMIERE PARTY

007KAREEM ABDUL-JABBAR ON THE COMEDY GET DOWN

011BLUE COLLAR ON JEFF FOXWORTHY: STAND-UP GUY

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11 / OPEN THE LINE

Got a business worth building? We'll find the audience.

A brand vertical. A piece of IP. A league. A talent franchise. An audience problem you can't crack. If there's a business in it, we'll know within a week.

Free 90

emailus@free90media.com

→

Architect.Build.Operate.

We build businessesdisguised as entertainment.

We're IP architects building at the intersection of entertainment, sports, and commerce.

Two thousand five hundred episodes. That's how you learn what audiences come back to.

A show is an output.A content strategy is an operating system.We build both.

The only studio that knows whether a show will work before it's made.

Five properties in build.Entertainment, sport, and commerce.

Four ways to buildsomething you'll own.

Two decades making shows people came back to.Now we build the business around them.